Push Marketing is basically a function of browsers that requires consent. Therefore, notifications per se can only be sent to users who have agreed to receive them on the respective website via the browser’s consent dialog.

According to the General Data Protection Regulation (GDPR), data processing is lawful if the data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes. In accordance with Article 4(11) GDPR, ‘consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;’